152 Excellence in Schools
T he SIG Parent Insight Study 2026, based on responses from 400 Dubai families, shows a clear behavioural shift. Parents are moving away from glossy marketing claims and towards schools that demonstrate consistent delivery, trusted leadership and meaningful connection with families. The research was conducted by Censuswide among a sample of 400 parents, each with at least one child aged 3 to 16 currently enrolled in a private school in Dubai. Fieldwork took place between 23 December 2025 and 2 January 2026. The sample reflects a cross-section of Dubai’s parent community. Participants came from a range of nationalities, age
groups, family structures and fee brackets. This ensured the findings capture a broad spectrum of experiences and expectations. The findings arrive during the UAE Year of the Family, a time that places renewed focus on how education shapes confident, grounded and culturally connected young people. Parents are no longer choosing schools on promise alone. They are choosing proof.
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