152 Parents Corner
T he session was hosted and moderated by Emma Burdett, Founder of WILD Talent Education, leadership expert and board member in Africa. The event brought together sector leaders, founders and operators, offering practical insight on navigating the UAE education ecosystem, licensing structures, visibility, recruitment, innovation and leadership. Delegates heard from a strong speaker line up including John Nichols (The Tutors’ Association), Laura Wojciechowski (Quantum Media), Rachael Wilding (Edsidera), Phil Redhead (EdV Consultancy) and Ahmad (Rahet Albal Business Centre). Quantum Media’s Role Quantum Media designed, organised and led the trade mission event in collaboration with The Tutors’ Association, ensuring the UK delegation received a practical and honest view of the UAE education sector. As a specialist media and market entry partner across the UAE, Saudi Arabia and Africa, Quantum Media supports international organisations with regional expansion, market positioning and high impact visibility. The team works closely with education companies, brands and investors to open doors, build strategic partnerships and guide market readiness.
Their work spans media outreach, launch strategy, education market research, editorial coverage, brand profiling and country- specific expansion support. Quantum Media is the parent company behind Education UAE, Education Saudi and Education Africa, giving them deep insight and regional access across the GCC and the continent. Founder and CEO Laura Wojciechowski shared how international brands can build visibility quickly, understand the local landscape and connect with the right partners to scale sustainably. Her message centred on clarity, connection and consistent visibility as the foundations of successful market entry. Laura Wojciechowski said: “This was Quantum Media’s first trade mission event of this kind. I could not be prouder. Hearing one delegate say it was ‘one of the best trade mission sessions they had been on’ was incredibly affirming. The level of engagement, openness of discussion and the quality of connections made reflected the ecosystem we have built. It reinforces why Quantum Media leads education marketing and market entry across the UAE and Africa, helping empower brands to scale with confidence.”
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