Parents Corner 133
Sarah: With students, it’s all about empowerment rather than transformation. I’m not there to tell them what’s “right” or “wrong” I’m there to show them how small details, like fit, colour, and personal care, can make a huge difference in how they feel. Teenagers are forming their identity, and fashion is a big part of that. The goal is to help them understand that style isn’t about expensive clothes or trends; it’s about self-respect, self-expression, and being visually ready for the world beyond school. “Style isn’t about expensive clothes or trends; it’s about self-respect, self- expression, and being visually ready for the world beyond school.” Education UAE: ZAKS is known for reliability and scale, but also for heart - through initiatives like Confidence Grooming and Back-to-School style sessions. What role do you play in bringing those experiences to life? Sarah: My role is to make confidence tangible. Through these interactive workshops, I want to help students understand that what they wear affects how they feel and how others perceive them - whether they’re walking into a classroom, a job interview, or a university setting. I love making these sessions fun, approachable, and full of “lightbulb” moments, where they realise that confidence isn’t about being perfect, it’s about being prepared and proud of how they look. Education UAE: How do you translate ZAKS’ vision of confidence through clothing into something students can understand and apply every day? Sarah: I keep it simple and relatable. I tell students that their clothes are like a visual introduction; their “non-verbal hello.” Over 70% of communication is non-verbal, and first impressions are formed in seconds, so even in a uniform, neatness, fit, and posture send powerful messages. I encourage them to think of dressing well as self-care, not pressure as it’s just one more way of saying, “I respect myself and what I’m doing today.”
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